What does this mean for personal trainers? How can you use this to your advantage and increase your client base?
To ensure that you’re finding your ideal client and they’re finding you, you need to be present.
You need to advertise yourself everywhere – you should have a professional website and social media accounts (choose the ones that work best for you). Include information about where you’re based, the facilities you offer, your working hours (include an availability calendar where possible), list your experience and qualifications, note your specialist areas and include a professional photo wearing a customised personal trainer uniform.
Then you need to optimise your website for local search. Set up a Google My Business listing which will help clients in your local area find you.
If you work in a gym-setting, network. Talk to as many people as possible to help spread the word about what you offer and always conduct yourself in a professional, helpful and approachable manner.
Encourage your clients to talk. Ask them to spread the word to their friends and family verbally and through social media. You could even make it an incentive for them to share pictures of their progress, tagging your social media profiles when they do.
Now it’s over to you, look at your marketing and ask yourself if potential clients can find everything they need to know about your service?
