Hold regular meetings with your staff to brainstorm retention ideas and strategies that can be used to improve services and customer experience.
Remember that your staff members are worth their weight in gold. By building a rapport with your customers, they earn their trust. You can also build on this by presenting a professional image through gym staff uniforms featuring your branding.
Good staff members will always have their finger on the pulse of your business. They’ll know what’s happening with customers, will be the first to be aware of any complaints or negative feedback, and can directly impact customer experience.
You can use this connectivity between your gym customers and staff to prioritise complaints and to fully investigate what went wrong so that you can deal with it promptly and effectively.
The key to keeping good gym staff is to regularly show your appreciation of their efforts through incentives and rewards.
As you think of the future for your gym business, it’s important that you don’t lose sight of your brand values and that you remain consistent with your fitness marketing whilst experimenting with new strategies and campaigns. Set regular intervals to review your marketing efforts and to highlight what is and what isn’t working.
Remember to pay attention to your competition. Use the same analytical eye on their gym businesses by looking at their client feedback (you can see this easily on social media pages), analyse what is and isn’t working for them, and what you can do better to entice and retain your gym clients.
The key to future-proofing your gym business is talking to your gym staff and customers and listening to what they have to say. Do your research, investigate what is working and what isn’t, be aware of client feedback and complaints, experiment with new marketing strategies, implement client and staff feedback and pay attention to your competitors.
Now it’s your turn. Use these suggestions to review and future-proof your gym business.
