When thinking about how to get more personal trainer clients, utilising personal trainer clothing or uniforms is unlikely to be the first thing to cross your mind.
When it comes to marketing today, it’s all about SEO, keywords, paid advertising, websites, and social media. Long gone are the days when traditional marketing such as; leaflets, business cards and banners reigned supreme. But, if you’re not investing a portion of your marketing budget into personalised clothing, you could be missing out on a range of marketing options that lead to new personal trainer clients.
So, how exactly can a personal trainer uniform help you get more clients?
Create Awareness
Marketing is all about being seen.
Think about it – if you pop to the shops or take your dog for a walk wearing a hoodie or top with your personal trainer branding and contact information clearly displayed on it, you’ll be advertising your business without even trying. It’s that simple.
You’ll also be humanising your business. So many businesses operate solely online, but research shows that customers still value a personal experience. If potential clients see you out and about wearing your personal trainer uniform, they can put a face to the business, making it more memorable and trustworthy.
Now imagine that it’s not just you walking around in your personalised hoodie. Imagine if you had a small army of people advertising your business to hundreds of potential clients every single day, without even lifting a finger.
Better yet, what if you could make a profit before the free advertising even starts?
“Tribal marketing” is now one of the most effective marketing tactics. To put it simply, when consumers identify as a group based on behaviours or interests, a tribe is born.
If you sell your branded clothing to your personal trainer clients, not only will you effectively create your very own tribe of free advertisers, you’ll earn money from the sales too!
Pro tip: why not incorporate your tribe name into your client-clothing i.e. #yourPTbusinessTRIBE
Integrate into Your Social Media
So, you have your PT uniform and your tribe is hitting the pavement, advertising your business. What’s next?
Theoretically, you and your tribe have to sleep sometime. So, to ensure that your clothing works even when you’re not, it’s time to take it online. Share images of you and your staff wearing your personal trainer clothing and encourage your clients to do the same. By showcasing your clothing and highlighting its benefits i.e. comfortable, breathable and fashionable you’ll encourage more and more clients to buy and join your advertising tribe.
Not only will your branded clothing be seen when out and about, but it can also be shared far and wide.
Develop Your Brand
One thing you must remember is that your personalised clothing reflects your fitness brand. The key is to make that brand recognisable. If you do and then wear your branding where potential clients can see it, they’ll begin to associate it with how you portray yourself, and how you operate.
This is a further step towards building trust before a potential client chooses to engage with your business.
Recognisable Uniform
If you walk into any shop or business, one of the first things you’ll spot or seek out (even if you’re trying to avoid their pushy sales tactics) are the uniformed staff members.
The unified branding makes them easy to distinguish from other shoppers or clients so that you know exactly who to approach if you have a question or need help.
A personal trainer uniform is no different. Always make staff uniforms slightly different from the clothing you’re selling to clients so that they can easily recognise you and trust that you’re the right person to help them.
Helps to Crush the Rule of Seven
Simply put, the “rule of seven” is a marketing principle that suggests that a prospective client must see your brand/product/service at least seven times before they become aware of it and act.
As we’ve already covered, your personalised clothing is all about getting your brand and your business seen by as many people as possible.
If you follow the advice and tips above, design your clothing to reflect your brand, and build your tribe – you’ll be crushing the rule of seven in your sleep!
Now tell us, is it time you put your personal trainer uniform to work?
