How to Turn a Fitness Group into Your Tribe

• Define your message – what are your tribe values? What do you want to be the core message for your tribe? It’s important to think about what inspires you, and how you can pass that onto your tribe members.

• Deliver your message – Once you’ve decided upon your message and values, it’s time to get it out there. Social media is your friend here. Utilise social posts and videos to share your message with your followers.

• Create an online community – with the help of Facebook groups, it’s very easy to create a “safe-space” where your tribe can connect with each other. You can build your community by posting inspiring content, welcoming new tribe members (and encouraging them to introduce themselves), setting challenges, and recognising members for their efforts and achievements. Your online community space, be it a Facebook group or elsewhere, should be a place of positivity and inspiration.

• Tribal wear – bring your online community into the real world by utilising fitness clothing. Be sure to include your tribe hashtag and company branding to visually unite your tribe and boost morale during each work-out session. Top tip: By choosing comfortable and fashionable tribe wear, your tribe will be more likely to wear their personalised clothing outside the gym which will increase your brand visibility and help crush the rule of 7.

• Creative positive experiences – Be happy, positive and upbeat when interacting with your tribe both in-person and on-line. If your tribe feels appreciated and valued, they’ll be more engaged and inspired to do their best.

• Encourage new connections – Arrange events where new and existing tribe members can gather and socialise. Or, if that’s not an option, encourage your tribe to connect online via your group.

• Set challenges and give credit – Inspire your team to push themselves even further by challenging them regularly, and to ensure they continue performing well, it’s important to recognise your tribe’s effort and wins by celebrating together!

• Create rituals – Keep your tribe members constantly connected and excited to be part of your fitness tribe by arranging regular tribe workout sessions, meet-ups or achievement celebration events. Remember that a tribe that supports each other through the hard times and the good times will stick together and grow stronger!

So, what are you waiting for? Put these tips into action today and build a tribe that’s inspired, supportive and key to growing your fitness business.