Working as a personal trainer can be an ideal career - you can enjoy flexible working hours, the opportunity to change the lives of others and that constant buzz of activity surrounding you, whilst doing something you clearly have passion for. What's not to love? It has the ability to be a lucrative career choice - if and when you reach the top, your salary will give you a very comfortable lifestyle.
If you adopt personal training as a career, your main goal is to build up a strong clientele, so that there'll be a long list of people eager to train with you. As both your abilities and demands grow, by charging higher premium rates, so can your income.
So, here's a list of options that can help boost that all-important income.
1. Regular Payment Plans - It's undeniable that personal training doesn't always come cheap, but if someone has a strong desire to transform their physical health, it's an investment that's absolutely worth the time and money. People are paying for your expertise, coaching and guidance. Personal training packages can be expensive, however, and by offering regular payment plans that span over several weeks, you can soften the blow for many. People are more likely to choose you, and if you're coaching multiple clients, you'll have a consistent income.
2. Selling to Clients - As with any business venture, branding is vital. It helps create an identity and culture that links to a figure, product or business. Having your own branded range of PT client clothing and accessories, for example, can be a fantastic way of generating income. Loyal and satisfied clients will be more than likely to showcase a business they've embraced with open arms, and a clothing line is a great option from a promotional point of view. You'll also be able to wear your own personal trainer clothing to your sessions, or when you're out and about, generating interest among the general public. In this day and age, everyday situations can give you key opportunities to get your name out there. Carrying out something as simple as regular errands can prove to be a huge benefit to your brand.
3. Group Training Group sessions - are a fantastic way to offer people cheaper rates, yet make more money per hour. Many might choose group training instead, due to the motivation and exciting ambience it creates. If your normal rate per hour was 5o, for example, you could charge four people half of that sum if they trained as a group. It's a win-win situation - they get a great deal, and you boost your sales. This is an ideal way of getting referrals from your clients, as some may choose to have one-on-one training with you.
4. Become a Speaker - This is an exciting way of supporting your career, that takes some nerve! How about setting up an information night at your gym, health club or community centre? Base your topics off the usual - weight loss and nutrition will always be popular, and by charging a minimal rate, you'll encourage locals and their families to attend. Adding offers into the mix, too, can prove to be a clever way of gaining clients. Leave a sign-up sheet at the door, and perhaps offer a discount or free session to anyone who writes down their contact details.
5. Online Personal Training Services - If you want to make money fast and work with a wider variety of clients, this tip is for you! You can provide workout and nutrition programmes, offering one-on-one coaching all from the comfort of your own home. On your site, you'll be able to sell your personal trainer clothing, creating some excitement around your plans. Within the current generation, online influencers are becoming increasingly popular - you could branch out into social media, even having a store to sell your branded personal trainer clothing.
6. Creating your Own Gym Facility - Despite being a long-term goal, this is a dream that many personal trainers possess. Having your own facility brings about a freedom like no other - you're calling your own shots. It can be adjusted to your own specifications, symbolising the fact that you've grown so much you're in need of a bigger space. This can lead to the employment of other trainers - this is the ideal scenario, that'll be sure to create the best income. You can take on a much larger client base, taking a percentage of the profits that your trainers make. This will allow you to take a backseat in terms of the physical training. You'll be free to focus on your facility and train who you wish.
Your personal trainer salary can be boosted if you simply use the points above for inspiration. We wish you the best of luck!