How Personal Trainers Can Adopt a No-Excuses Mentality

Try this:

• Show up. It’s really that simple. Show up, be present and put in the effort, especially when you don’t want to. Clients will notice if your head’s not in the game.
• Own it. You’re in charge, and you need to act like it. No one is going to step in and tell you what to do. If things are tough and you’re unsure, you need to step up and either seek your own guidance or start making decisions (and sticking to them).
• Ask for help. It might seem like a contradiction to the last point, but it’s not. Instead of waiting for someone to help you, ask for it. If you need help from a business advisor, accountant, web designer, marketer or even an employee to help you stay on top of things, no one will think less of you for taking action and getting the help you need.
• Be early. Not on time. There’s a difference. Traffic and road works aren’t excuses. Always check the traffic reports long before you’re planning to leave, this will give you the chance to adjust your route or head out early if traffic is looking heavier than usual. Running online training? There are zero excuses for being late to your own online event/meeting. Arrive early and, if working in a group situation, welcome participants and have a quick informal chat before the session starts.
• Find a way. During the current UK lockdown, many gym-based personal trainers are faced with the prospect of not being able to work, but there are other options open to you. Consider online training using video, training outdoors with individuals or groups, or creating a course of pre-recorded videos for your clients.
• Learn from your mistakes. Every mistake is a lesson, and every failing will help you to make better choices the next time around. Pay attention when things go wrong and work out what you would do better next time.
• Be open to new ideas. Don’t be afraid to explore new avenues to create revenue and build your client base. Could you launch a paid online course? How about writing a book on nutrition (or your area of expertise)? Why not sell PT clothing to your clients? All of these ideas can build your revenue stream and your client base.
• Change your people or change your people. Your job as a personal trainer is to motivate, inspire and push your clients to achieving their health and fitness goals. You can do this through many different methods and mediums, and this must always be the driving force behind everything you do. Sadly, you’ll occasionally get a client who just doesn’t want to change their habits and who won’t follow your instruction. At this, point you need to decide if you want to continue working with the client or open their spot for someone who’s ready to change.

Now it’s over to you. Give that excuses-first mentality the boot and build a no-excuses mentality to improve your personal trainer business today.